.arketing communication is not a joyful creation. Brands that want to win the hearts of customers must speak with a consistent voice that is attuned to the sensitivity of their target group. We explain what tone of voice is and how to create it. What exactly is tone of voice? In short, tone of voice…
This method helps not only to create breakthrough ideas but also to analyze them. Create several trigger decks to help generate a huge number of ideas. Think about questions like “What would happen if we sold our product in the distant Middle Ages?” Or think about how you can combine different ideas. Manage random stimuli…
The “pay or consent” mechanism proposed in 2023 was supposedly a nod to EU users, giving them the illusion of control over their data. Pay a monthly fee and Facebook or Instagram won’t show you personalized ads. What does the European Commission have to say about this? Regulators have said the model is not a…
A person who will wear a blue hat and manage the process of creating new ideas. He or she should formulate the problem, record intermediate results, record ideas received from others in a single knowledge base, define goals and ask questions. plans the time, and organizes the brainstorming session . He or she saves all…
The neural network can also help with ideas for brainstorming. Method #3: Manage the random impulse to search and create ideas from scratch is that it does not require much time and uses environmental data as a resource. To implement it, use any stimuli that will start a chain of associations. To get them, try:…
How to advertise a new line of Chupa Chups? Formulate and write down the answer to each question in the table. You may have several answers to one question. The opposite effect is also possible: you will not be able to answer something and will find a weak area. You can use this idea generation…
What are the disadvantages of the idea? Even if you are convinced of the success of these ideas, think about each potential obstacle and write down the disadvantages of each idea. The person in this hat is responsible for critical thinking and pessimistic assessment of ideas, he looks soberly at the proposed ideas and acts…
Read only access is best when it comes to . New interns and interns!. Content management: creating sales pitches can benefit from a lot of . Digital media. Managing and storing all of these digital media assets is made easy with . A powerful content library that you can use to store and access all…
Honestly, it’s hard to sell if your pitch is lousy, so . We really hope you’ve picked up a tip or two. To make your sales more . Clear and effective. These timeless tips will not only help you sell more in good . Times, but they’ll also help you in tough times like the…
In the process that can annoy your prospective client (and you) before you even get . Started. But what exactly is included in a social media proposition? How do you get . Customers to give a resounding yes to your social media skills? Let’s find out! Home . What exactly is a social media offer?…
Spend and provide context for how you plan to get them from a to z. In order to achieve effective goals, you will feel your customer, follow the good old . Smart criteria – specific, measurable, achievable, relevant and time-limited. Also, we all know that the . Best way to tell someone what you can…
What an exceptional WhatsApp customer experience looks like As in the example above, being able to schedule an appointment or get a response to a query without unnecessary waiting or effort is often what closes a deal. Potential customers who message you on WhatsApp usually know what they want. All you have to do is…
