There are still many UMKM or Brands that I have encountered that do not run Marketing well, even though marketing is the spearhead of a business. No matter how good your product is, if you are not able to market it well, then the target market of your product will not know it optimally. What are the advantages of your product, the uniqueness of your product, and even the benefits that potential consumers will get from your product.
You must be asking
Before I discuss marketing strategies, let me explain marketing first.
Marketing
Marketing is an activity or action to introduce an identity to the general public, be it a product, event or ourselves.
Generally, before you carry out mar recent mobile phone number list keting activities, you start by conducting market research and analyzing consumer needs according to the buyer persona you have determined.
Functions and Benefits of Marketing
The function of marketing itself is actually many, such as to introduce, maintain, and promote the products we will sell.
then what is the best and most appropriate marketing strategy for us?
Meanwhile, the benefits of marketing for your products and brands are numerous, starting from helping the target market understand the products you offer, increasing brand awareness, retaining consumers so they don’t switch to competitors, to helping your brand grow even better.
So, we can conclude together that marketing is like the heart of a business. If marketing doesn’t run well, your business will die.
Here are some types of marketing strategies that you can try for your business:
1. Marketing Mix
Marketing mix or in Indonesian Marketing mix is a collection of marketing variables used to achieve marketing goals in a targeted market. This term was first introduced by a Harvard Marketing professor in 1948, Neil Borden.
Marketing Mix has long been used by business owners in many countries to develop effective marketing .
strategies for a business. This concept can be used in a newly created business or an existing business. In the marketing mix there are 7 elements, namely, product, price, place, promotion, physical evidence, people, process.
2. Experiential Marketing
To use this marketing strategy, you have to sähköpostin salauksen merkitys sähköpostimarkkinoinnissa quickly dig up creative ideas to introduce your brand or product, besides that, you also have to be able to identify your target audience and market, so that the impression created is stronger.
Therefore, your business must activate marketing activities, then create a good marketing strategy, because a business will not be able to achieve success if it does not implement a good and appropriate marketing strategy.
3. Guerilla Marketing
Guerilla Marketing is one of the unique marketing strategies. Because this strategy uses the element of surprise to attract the attention of target consumers. as was once done by the Burger King Brand.
Therefore, next you have to learn several ao lists types of marketing strategies, so that you can determine which strategy is most effective for your business. Because every business has its own marketing strategy.
