Digital marketing has made it easy for businesses of all sizes to reach their target audience. But while traditional marketing involved managing 5-6 marketing channels, digital marketing has more moving parts and pieces, so to speak.
And with that comes the need to manage
These digital opportunities. The best digital marketing tools provide deeper insights and help companies save time.
The good news is that there are a lot of tools on the market. The bad news is that there are so many to choose from, it can feel overwhelming and confusing at times. That’s why we’ve put together a list of the 20 best tools to help you manage everything from graphic design to marketing automation.
20 Best Digital Marketing Tools
If you are looking for the best tools to grow your business, consider these digital marketing tools to improve your business and learn more about how your marketing campaigns are working and where you have room for improvement while saving valuable time.
HubSpot
Companies just starting out find HubSpot’s free subscription useful for organizing contacts and setting up marketing automation . As your company grows, you may find that sales, customer service, and additional marketing tools are also valuable.
HubSpot has long been a leader in the inbound marketing market, offering tools like progressive forms that collect new customer data with each form submission without overwhelming them with too many elements at once.
With HubSpot, you can increase your website traffic, convert more leads, and justify the ROI of your various marketing programs. It’s best to work with a HubSpot Solutions partner like New Light Digital to get the best results when investing in marketing automation software.
Wordback
You may not think of your website as a digital marketing tool, but it is the foundation of everything you do. A well-designed, fast website offers higher conversion rates and better SEO rankings. Plus, your user experience is critical to your success.
WordPress offers a good founation that most marketers can easily navigate. With a custom template and managed hosting, your site will also be secure and load quickly. Just don’t use a free template or even a cheap free template, as they often contain junk or extra code that can slow down your site. And managed hosting ensures that WordPress and your plugins are updated for maximum security.
SEMrush
SEMrush offers keyword ranking information and can help you find new keywords that you have the opportunity to rank for. With this software, you will find a lot of valuable information, including:
- Keyword Options
- Keyword Difficulty
- Keyword Options
- Content ideas
- Backlinks
- Competitor Analysis
- Local SEO
All in one SEO
You can get the top-rated WordPress plugin that will help you manage your SEO. Using All in One SEO (AIOSEO), you will c level contact list get valuable information such as checklists that will help you fix on-page SEO issues and adjust your pages or articles to improve CTR.
The plugin is very affordable, with a free option. But once you find that you are ready to take your SEO to the next level, you can pay $49.50 per year for more advanced features.
Sprout Social Networks
Social media can be the most time- wheel forever in our hearts consuming activity marketers do on a daily basis. But using a social media management tool like Sprout Social can help.
Your business can organize content with a content calendar and control assets from a central dashboard. Publish or schedule content across multiple platforms with an easy-to-use web app.
Collaborate as a team when planning social media content and easily respond to messages from social platforms. Check out social media analytics to see what types of content work best for you.
Audience
Another aspect of social media is social uae b2b list listening. You want to find potential customers and understand the feelings that people share about you online. Audiense will help you identify and segment information about you from the Internet.
Using this data, you can create more targeted online campaigns and better understand your audience, including key information to create more effective customer personas.
Rebound
Create outstanding landing pages with Unbounce. You can use the tool to A/B test layouts, content, and media to better understand how to reach your target audience. Find out which elements work best to increase conversion rates.
This tool is also great for those with limited resources or design skills because the ready-made templates will help you get started quickly.
Hot heat
Not sure how effective your website design is? Find out where users spend time on your web pages using heatmaps from Hotjar. This will tell you where people click. You can also view videos showing how users interact with your site.