For any type of company, the corporate website is in all respects the real business card: having one is not enough to impress your customers and your ideal target, but it must be well constructed, otherwise the risk of losing valuable contacts (leads) is high.
This is not just a question of aesthetics or user experience , but also of mechanisms that concern search engines and involve keywords and content related to certain topics. In short, web design clearly influences how many of your visitors and users will turn into customers .
For this reason, to create a company website, we always start from a very simple question: what actions do we want the user to do once they arrive on our site? And which elements are the most important to convince them to do it?
1. Contact information first: 10 elements that cannot be missing on a company website
A crucial element that cannot be missing from a business website It may seem obvious to some, but not all companies include this element on their sites, even though “contact us” is considered one of the most important functions that can be included on your company website.
Going into detail, you should include 10 elements your phone number, email contacts or other types of media through which you want the public to get in touch with your company. All of this, preferably in a highly visible and easy to find place on the site.
2. The “About Us” page is another vital element and can help the brand tell its story
This is one of the vital aspects for long-term success. Most consumers only consider a brand if they trust that brand. It would 10 elements be appropriate to use this element to list the values of the brand and the company in a short and concise manner.
3. It is important to include icons that link to the company’s social media profiles
This element is often considered as important as live chats and blogs .
An important thing to do when traffic to the company website becomes regular is to bring users to the social pages, always operating consistently with respect to the brand, the public and the situation in general.
Also be careful to avoid linking to social media pages that aren’t regularly active, which could be counterproductive in building 10 elements trust with your users.
4. The company blog is an important part
In all its declinations, marketing needs quality content. A blog is one of the most effective opportunities to create and distribute quality content especially related to your products and services offered.
A blog can help you reach potential customers and increase brand awareness: it helps you be present online with the information a user searches for on the web, providing an answer to their need.
Our database has comprehensive contact lists from a variety of Colombian industries, so you can be sure that your marketing messages are seen by the relevant people. To meet legal requirements and get the greatest outcomes, you must make sure that the data you use or process is accurate. Our special database Colombia-specific data has unusually high Domain Authority (DA) and Page Authority (PA) values, which improve the dependability and efficacy of your efforts.
5. Customer testimonials help build trust
This is a speech based on c level contact data the concept of trust towards the brand and the company. People must trust to choose and what better method to encourage bqb directory them to do so than sharing the experiences of other satisfied customers?
In this context, case study pages can be very useful, as they allow you to make public past cases in which a customer has relied on your company for a problem and has solved it thanks to the advice received.
The entire process should be published in a concise and clear manner.
6. Geographic details are invaluable for Local SEO 10 elements that cannot be missing on a company website
46% of all Google searches are for local information. This means that if a business website is not optimized for local use, there is a chance of losing valuable customers. Furthermore, a business’s physical location is a key component of an effective website.
7. Live chat and AI chatbots are an important element for a business website in 2024
Today, live chats are an essential component of successful business websites.
Chatbots obviously cannot replace human customer service , but they are a good alternative to offer on your website, especially with the implementation of AI.
Chatbots are easy to program and many do not even require coding: they are simple plugins to install on your site.
Other reasons to consider the live chat option are:
Getting answers while you are in the middle of an online purchase is one of the most important things a site can offer
Users are more likely to return to a site that offers live chat
Many users now complete purchases thanks to chat sessions and more than 50% of visitors are more likely to make purchases from the site again
8. It is better to use your own videos and images or those of your products or services on the company website
Customers like images, but the eye has become accustomed to stock images (even though I really like the one in this article). In this case, real and original photos and videos can help. For example, if your company has a physical location, you could show photos and videos of your team at work or content on the work in progress of some past or present jobs.
The uniqueness and creativity of your content and how you present it makes the difference.
9. A Call-To-Action (a button) to subscribe to the newsletter is a valuable component for a company.
website
Offering your website visitors the opportunity to stay up to date with email subscriptions is a great way to increase brand loyalty. Subscriptions will allow you to share information about your company, creating email marketing strategies and growing your mailing list at the same time.
Depending on the content and products/services you offer through your business website, you may need to build and insert additional CTAs (Call To Action) to generate more engagement.
(10) Finally the “Analytics” factor
It is not enough to keep in mind these nine points for the web design of your site. Depending on the market context there are a variety of other measures to build a perfect and functional company site.
In addition of course to building a good homepage, ensuring smooth navigation and fast page loading time, ensuring mobile responsiveness and other technical aspects regarding readability and accessibility.
The technical SEO and content optimization of the site must be constant to maintain high rankings and positioning in Google SERP.
Depending on the performance obtained with the different analysis tools, it is possible to understand which direction to take both with your company website and with your company in general.
Learn more about the importance of data analysis in digital marketing
Continuously update the site to ensure that it always meets and respects user expectations.
